THE IMPORTANCE OF PRICE

It is human nature for any consumer to try to find the greatest value for one's dollar. This "fact" holds true with the purchase of one's home.

Value is in the eyes of the beholder. In order to insure maximum value to the consumer, the property should be placed in optimum condition and then priced better than comparable properties.

When it comes time to buy, buyers are drawn to homes that appear to be well maintained. That could mean adding a fresh coat of paint to the outside of the house or to the inside walls and ceilings. It also could mean repairing gutters, downspouts, or replacing leaky faucets to name a few. It is important to realize when your real estate professional points out these areas of imperfections that you don't take it personally. They are merely trying to help you to present the home in it's best light.

The marketing of a property is nothing more than "packaging" and presenting the product to the consumer.

Ingredients of this package include location, number of bedrooms and baths, fireplaces, basements, square footage, lot size, views, conditions and updating, to name a few. Another key element is what the market bears and what the market is willing to pay for the product. I do not set the market, I only interpret it.

However whenever the proper balancing of packaging with pricing is achieved, a successful sale will result.

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